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How ‘Masters of the Universe’ emerged from the biggest IP blunder in movie history
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fastcompany.com 1 min read
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Mattel created He-Man to recover from missing Star Wars toys, using research to blend kids’ favorite themes and later using deregulated kids TV to promote the toy line. The franchise built loyalty through prosocial lessons and by leaving He-Man’s origins vague so fans could personalize the story.
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